![]() Engagement metrics show that subscribers are mainly active from Monday to Friday. Most studies show that working days have a significantly higher open rate than the weekend. You must learn how to unsend emails if you need to do so anytime. Don’t keep yourself to just learning about sending emails. The longer and possibly more valuable answer is that it depends on the source of data, type of audience, country, and a lot of factors to keep in mind when sending emails. The short answer is Wednesday through Thursday. The day of the week matters as well, so let’s start with a bigger target and see what research suggests about that. So the competition becomes about making sure your email hits the inboxes at the right time of day, when recipients are most likely to open and read it. The key takeaway here is this: inboxes are overflowing with emails to the point where a lot of people don’t manage to go through all of the new messages. On top of that, some emails don’t even reach your audience’s inboxes, because they put filters in place that make your emails bypass their inbox or they straight-up blocked you. You don’t even have to imagine how those emails keep piling up day by day, because emails go cold within 24 hours with just a 1% open rate. Yet, even with that much time spent processing emails every day of the workweek, only 65% of the inbox can be managed, leaving quite a lot of messages unanswered and possibly in the trash. People receive 96 emails daily on average, spending almost a third of their work day reading and replying to them. FAQs about the Best Time to Send Emails Why Does Timing Matter for Email Marketing? ![]()
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